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February 2, 2007 |
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GREENWASHING-TON
By Jennifer Nycz-Conner, Staff Reporter, Washington Business Journal
Washington is full of spin artists. A person doesn’t get fired. He “takes time off to be with his family.” A candidate doesn’t change her position. She, “after further research, wisely reconsiders her position.” Or “flip-flops,” depending on which side you’re on.
While public relations is usually the domain of spin, the advertising industry gets in on the game too, increasingly when it comes to adding a little shine to the image of corporate environmental responsibility.
Read the full article (pdf) |
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