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December 28 , 2006 |
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NOW LOOKING GOOD IS LOOKING GREEN
By Claudia H. Deutsch, New York Times
GREEN is green.
The phrase and the concept — there is good money to be made in preserving the environment — is so often repeated that it has become a cliché. So it was probably inevitable that some enterprising advertising agency would figure that there is equally good money to be made from specializing in ads that promote greenness.
And, in fact, agencies with a green specialty are sprouting like alfalfa.
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