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July, 2007 |
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Green Marketing Special Report:
Brand them green and your products will gleam
Marketing products as green can significantly enhance a company’s profits, but there are some simple traps to avoid, says Jeanette Wiemers. Now more than ever, companies of all types looking to make a profit are investing in marketing and PR campaigns created especially to sell their green products. And the reasoning behind a company’s green strategy can be simplified to that old chestnut: a desire to appeal to more consumers and gain a larger market. more»
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