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one. Don’t $#!* where you dwell. We make a living in an already deceitful industry. Let’s not junk it up any further with meaningless messages promoting consumption as a way of life. And pick up after yourself too. two. Great work gets more great work. Do great work - even if the client doesn’t expect or deserve it. three. Creative is not a Concept. It is found in strategy, in words, in pictures, in architecture, prisons, street fights, carnivals, children and garbage cans. Find it in places others don’t think to look. four. Rotten Apples. Bad clients are bad for the company even if they pay their bills on time. Fire them. Nothing boosts morale and creativity more than firing a bad client. No good ever came from a doomed relationship. Except The Beatles. five. Happiness. Chekhov said “Every happy man should have an unhappy man in the closet, with a hammer, to remind him that there are unhappy men.” Same goes for advertising. |
